JARTRAM Advertising Division is a management, promotion company, marketing, sales and technology consulting company. We provide business consulting, search engine positioning and Internet marketing, marketing strategy, web development, Internet advertising, software and sales implementation. Our client's are venture capital backed start ups to established large public corporations.What good is an excellent web site if nobody sees it?
We can help increase your revenue. There are many different types of Internet advertising. Google is the biggest by far and controls 75% per of all the searches done in the UAS.
Generally banner advertising is typically sold on a "Cost Per Thousand Impressions" basis, or CPM. An impression (also referred to as an "exposure" or "page view") occurs when a visitor to a Web site views a page where an ad is displayed, whether the ad is seen or not. Whenever a page is "served" to your computer screen, measurement software counts the "impression."
Ads can be placed anywhere on a page, although ads are more successful when they are displayed near the top of the page ("above the fold"). Ads towards the top of the page about 2 inches from the top and in the center are the most valuable, and will deliver higher click-throughs than the same ad placed at the bottom of a page.
Common banner ad package consists of 100,000 to 1,000,000 or more impressions costing anywhere from $35 to $195 per thousand ($35-$150 CPM is average for popular sites).
Keep in mind that most sites have repeat visitors, and most visitors view more than a single page of information, so your 100,000 impressions could actually represent 10,000 to 40,000 unique visitors. In some cases, impressions are guaranteed, in others, estimated.
Some sites will charge a flat rate for estimated impressions. If the actual delivered impression count is higher, some will let you keep the "over deliveries" for no extra charge. Most popular sites offer ad agency discounts and volume or frequency discounts. The ad agency rate, known as the net rate, is typically a 15% - 40% discount from the gross rate, which is the typical rate if you purchase advertising directly instead of through an agency.
